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	<title>Blog and Web Design Portfolio of Adrian Pelletier &#187; Jobs and Freelance</title>
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		<title>4 Months Self-employed: 10 Lessons Learned</title>
		<link>http://www.adrianpelletier.com/2009/04/21/4-months-self-employed-10-lessons-learned/</link>
		<comments>http://www.adrianpelletier.com/2009/04/21/4-months-self-employed-10-lessons-learned/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:23:38 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Jobs and Freelance]]></category>

		<guid isPermaLink="false">http://www.adrianpelletier.com/?p=948</guid>
		<description><![CDATA[The transition from working for an employer to being self-employed does not happen over night. I took the leap at the start of 2009 and the experience has been both amazing and enlightening. Over the last four months, I&#8217;ve worked on some incredible projects with very talented people and learned a lot of lessons along [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">T</span>he transition from working for an employer to being self-employed does not happen over night. I took the leap at the start of 2009 and the experience has been both amazing and enlightening. Over the last four months, I&#8217;ve worked on some incredible projects with very talented people and learned a lot of lessons along the way. Here is my top 10 list:</p>
<p><strong>1. Set a routine.</strong> Anxious to start bringing in paid work and getting personal projects off the ground, I quickly overbooked my first few weeks of being self-employed. The more, the better, I had thought. Mornings gradually started later while I continued to work long nights. The fix was to incorporate some kind of daily routine, which, in my case, meant offering to drive my girlfriend to and from work each day. Having a routine schedule has helped productivity and ensures that I&#8217;m available for e-mails, conference calls, or other client needs throughout regular work hours.</p>
<p><strong>2. Archive everything. </strong>Maintaining a well organized work history is essential. I store client discussions, contact lists, project notes, estimates, invoices, expenses, inspiration, and many other work related items so that I can easily reference them in the future. There are a number of applications and services I use to help me keep everything in order but the main ones are: <a title="Task management application" href="http://culturedcode.com/things/" target="_blank">Things</a> for project to-do lists and notes, <a title="The one-in-all Mac editor, well worth the money" href="http://www.panic.com/coda/" target="_blank">Coda</a> for development and site organization, <a title="I've tried them all and Billings is the best" href="http://www.billingsapp.com/" target="_blank">Billings</a> for time tracking, estimates, and invoices, <a title="An amazing way to start the day" href="http://netvibes.com/" target="_blank">Netvibes</a> for following web news, <a title="A great e-mail client, right out of the box" href="http://www.apple.com/macosx/features/mail.html" target="_blank">Apple Mail</a> for checking multiple e-mail accounts, and <a title="An excellent solution to backing up files" href="http://www.apple.com/macosx/features/timemachine.html" target="_blank">Time Machine</a> to back everything up.</p>
<p>Out of all the different bits of info I keep, project hours is one of the most important. My previous jobs led me to believe that time sheets served little more purpose than to prove I was working. However, since being self-employed, I&#8217;ve found it critical to log all of my hours in order to monitor current project budgets as well as create estimates for upcoming work. I use Billings to make new slips for each project task and jot down what was completed and how long it took. I also break the slips down by categories so I can see how much time was spent between research, account management, design, development, and so on.  At the end of a large project, it&#8217;s not uncommon to have a PDF upwards of 20 pages long with all of my task notes. Not only do clients appreciate seeing exactly where my time was spent but each completed project gives me a very clear and detailed outline for comparing future estimates with.</p>
<p><strong>3. Find the work/life balance.</strong> This is probably the most important, and difficult, lesson to learn. I also don&#8217;t believe this is something you can ever perfect; it takes constant effort to stay balanced. There is a fine line between being dedicated and being obsessed. When working for an employer, it&#8217;s much easier to put in your hours and then not worry about the job after quitting time. When self-employed, you have a huge amount of responsibilities and it becomes very easy to justify spending any spare time on your work, whether that means getting ahead on a project or lining up future jobs. Personally, this is part of why I love being self-employed; I enjoy the satisfaction of knowing my success, or failure, is a result of my own doing. However, the danger is when working too much begins to interfere with seeing family, friends, or taking a little break. It all comes down to finding your own balance and keeping everything in moderation.</p>
<p>I&#8217;ve also learned that my mood is often tied directly to my work and that can be both a good and bad thing. On the one hand, the pressure to continually make progress has been a strong motivator and, as long as I have met my goals that day, I can go to bed with an accomplished feeling. On the other hand, inevitable slow patches or days that simply don&#8217;t go well can weigh heavily on me that evening or, worse yet, all weekend if it is Friday. Finding your &#8220;shut off&#8221; switch can really be valuable to both your personal and professional life. Go for a bike ride. Play a video game. Do anything that will shift your mind away from work at the end of the day.</p>
<p><strong>4. Communicate as often as possible.</strong> Always keep clients informed about of your progress and how you plan to meet the next milestone. Frequent discussions will bring up any questions you or the client may have throughout the project and will help reduce client surprises and revisions. It is also a good idea get to any kind of feedback documented in writing. For example, say a client gives the ok on a design but later decides he or she doesn&#8217;t like the look once development begins. By having the previous design approval in writing, it&#8217;ll be much easier to steer the project back to the original agreement or justifying added costs if the client insists on new changes. <a title="Web collaboration and project management software" href="http://www.projecturf.com" target="_blank">Projecturf</a> is a great tool for managing these types of discussions. I&#8217;ve tried <a title="Project managemnt, collaboration, and task software" href="http://www.basecamphq.com/" target="_blank">Basecamp</a>, <a title="Project management and collaboration tool" href="http://www.activecollab.com/" target="_blank">activeCollab</a>, and a many similar services but Projecturf is, by far, my favorite.</p>
<p><strong>5. Pay is not everything.</strong> When considering a new project, also think about what you can learn from the job and what the client relationship is like. Will the work be an exciting challenge or boringly simple? Does the client seem easy or difficult to deal with? These questions are just as important as what the project will pay. Burnout is usually the cause of overly easy projects and/or doing work for nightmare clients. Taking on enjoyable, meaningful projects for people who appreciate your work will keep you and your clients happy.</p>
<p><strong>6. Dedicate a few hours each week to self-promotion.</strong> Write a new blog entry, check in with past clients, join in online web discussions or local meetings, spread the word and let people know you&#8217;re available for hire. Doing the work is only half the battle; you need to line up your next projects and keep your calendar booked in advance. Clients want to see life in the people they hire and regularly updating your site with fresh content is an easy way to do that. Posting tutorials or code examples is also a great way to substantiate your work knowledge.</p>
<p><strong>7. Find your zone.</strong> One of the many benefits I&#8217;ve found in being self-employed is that I feel like I am working toward my own goals rather than someone else&#8217;s now. To remind me of life dreams and things I want to achieve, I have family photos and motivational art decorating the walls. Having a creative, inspiring work environment can be a wonderful aid to productivity. I&#8217;ve also learned that music can play an important role. It is much easier for me to work (especially when coding) with some kind of background beat instead of listening to the clacking of keys and mouse clicks. Everyone has their own preference but I like songs with no lyrical content, or in a different language. Movie soundtracks, for example, can be very inspirational without the distraction of voices.</p>
<p><strong>8. Separate business finances from personal.</strong> Setup a business-only bank account and credit card to help divide business income and expenses from personal. Take the time to record all business costs throughout the year to save yourself from digging through receipts come next April. Usually, a good first step is to meet with a local CPA to find out exactly what you can and can&#8217;t write off. It&#8217;s worth the effort to figure out how to properly deduct as many expenses as possible, otherwise taxes will quickly decimate your income. I&#8217;ve been used to having federal taxes taken out of my paychecks before receiving them so it was rather painful to send out both my 2008 taxes and this year&#8217;s quarterly estimated taxes this month. The good news is there are many expenses you can deduct when self-employed like health care, hardware and software, office rent and supplies, and other work related items. Of course, these deductions need to be directly tied to your job but you&#8217;d be surprised how quickly they can add up.</p>
<p><strong>9. Passive income can help stabilize cash flow.</strong> Most of my work is charged based on the project, not hourly, with 50% up front and the remaining 50% upon completion. Obviously, there are often gaps with no pay at all and that can be worrisome with monthly bills such as housing, health insurance, etc. Passive income can be a great complement to your main sources of revenue because it often follows a consistent pay schedule (i.e. affiliate advertising) and continues to work around the clock.</p>
<p><strong>10. Be professional.</strong> Don&#8217;t write e-mails like you&#8217;re texting from a phone. Don&#8217;t post wild weekend photos on your work blog. Don&#8217;t spend all day on <a title="A great way to get nothing done." href="http://www.facebook.com" target="_blank">Facebook</a> (or don&#8217;t create an account and eliminate the urge altogether!). Use common sense and present yourself and your work in a professional manner. If you end up working with a client for a long time and become good friends, there&#8217;s usually room to be a little more informal, but first impressions are everything.</p>
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		<title>Creating Passive Income on the Side</title>
		<link>http://www.adrianpelletier.com/2009/03/08/creating-passive-income-on-the-side/</link>
		<comments>http://www.adrianpelletier.com/2009/03/08/creating-passive-income-on-the-side/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 21:30:48 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Jobs and Freelance]]></category>

		<guid isPermaLink="false">http://www.adrianpelletier.com/?p=852</guid>
		<description><![CDATA[Most independent contractors will agree that the ebb and flow of work can often book months at a time as well as create dry spells with no projects at all. I&#8217;ve been fortunate in being flat out since beginning to work for myself in 2009 but that hasn&#8217;t stopped me from preparing for possible downtime. [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">M</span>ost independent contractors will agree that the ebb and flow of work can often book months at a time as well as create dry spells with no projects at all. I&#8217;ve been fortunate in being flat out since beginning to work for myself in 2009 but that hasn&#8217;t stopped me from preparing for possible downtime. Creating passive income, no matter how large or small the amount, is always a good idea when you don&#8217;t have a steady paycheck to rely on.</p>
<p><a href="http://envato.com" target="_blank">Envato</a>, a rapidly growing collection of resource sites (and much more), is a great place to start if you&#8217;re a designer or developer looking to make some extra cash. Whether you&#8217;re handy with coding, designing, video, or audio, Envato has a site where you can sell stock files. There are many benefits in selling stock but the main attraction is potentially making numerous sales off of a file that you only need to create once. Add enough files and you may find yourself with a consistent stream of side money to help supplement your main sources of income.</p>
<p>The process is as simple as taking a quick seller quiz, uploading your files, then letting time take care of the rest while you continue with your main work. Chances are, most designers and developers already have leftover files or incomplete ideas that could easily be finished and sold as stock (just remember that the work needs to be yours and free of copyright). Envato also has multiple communities where you could become an author and write tutorials on what you know best, although writing a tutorial wouldn&#8217;t count as being passive income since you would only be getting paid once for each submission.</p>
<p>Recently, Envato launched <a href="http://graphicriver.net" target="_blank">Graphic River</a>, one of the few stock websites I&#8217;ve found that allows authors to sell Photoshop files (nice!). I enjoy working in any of the Adobe Creative Suite applications but Photoshop has always been a personal favorite of mine. I quickly signed up for a new account (which works on all Envato sites, by the way) to read more on the fine print and test out the author program. The <a href="http://graphicriver.net/page/rates" target="_blank">payment rates</a> are 25% for non-exclusive sellers and between 40-70% for exclusive members, depending on how many sales your files make. The difference between exclusive and non-exclusive membership is whether you want to sell your files on multiple websites or only on an Envato marketplace. Compared to similar stock sites, such as <a href="http://istockphoto.com" target="_blank">istockphoto</a>, Envato offers slightly higher rates, especially if you think your files will make a lot of sales.</p>
<p>One thing I was not impressed with was the Graphic River upload form, which seems to still be a work-in-progress. There are a small handful of files you need to upload for each submission, such as thumbnail, preview, etc., and every time I uploaded a new asset, the form fields I had already populated would reset. Hopefully that gets ironed out soon. Here&#8217;s a look at my first upload (click to visit the file&#8217;s Graphic River page):</p>
<p><a class="img-link" href="http://graphicriver.net/item/crystal-ball/32988" target="_blank"><img src="http://www.adrianpelletier.com/wp-content/uploads/2009/03/crystal_ball.jpg" alt="crystal_ball" title="crystal_ball" width="438" height="150" class="alignnone size-full wp-image-866" /></a></p>
<p><strong>Update #1:</strong> After testing out the Graphic River seller program a little more over the last week, the file upload and review process certainly requires a lot of patience. I have a feeling the interest in Graphic River is more than Envato anticipated, or was initially prepared for, and it shows in the timeliness and quality of responses from the file reviewers. It has been taking at least two to three days before my files are looked at and the reason I was given for one of them being rejected was laughably short and vague. I responded to the reviewer, kindly asking what the issue was and how could I improve it, but did not receive a straight answer until e-mailing two more times after that. Even then, I learned that there was nothing wrong with the file other than it simply wasn&#8217;t to this particular person&#8217;s taste. The reviewers should do themselves a favor and give honest critiques so that authors who have files rejected can know how to make the work better and ultimately improve the overall file selection of Graphic River.</p>
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		<slash:comments>7</slash:comments>
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		<title>New Year, New Job, New Site</title>
		<link>http://www.adrianpelletier.com/2009/02/15/new-year-new-job-new-site/</link>
		<comments>http://www.adrianpelletier.com/2009/02/15/new-year-new-job-new-site/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 01:27:23 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Jobs and Freelance]]></category>
		<category><![CDATA[Site News]]></category>

		<guid isPermaLink="false">http://adrianpelletier.com/?p=708</guid>
		<description><![CDATA[The start of 2009 has already brought many changes. For starters, I am no longer full-time with Hatchling Studios and now work independently through Build Interactive (website still in progress). Working for myself has been a long time dream of mine and I&#8217;m ecstatic with how well the transition has been so far. While the [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">T</span>he start of 2009 has already brought many changes. For starters, I am no longer full-time with <a title="Visit Hatchling" href="http://hatchling.com/" target="_blank">Hatchling Studios</a> and now work independently through <a title="Visit Build Interactive, LLC" href="http://www.buildinteractive.com" target="_blank">Build Interactive</a> (website still in progress). Working for myself has been a long time dream of mine and I&#8217;m ecstatic with how well the transition has been so far. While the state of the economy continues to trim jobs all over the country, the amount of available work for freelancers and small studios has skyrocketed, from what I&#8217;ve seen. Larger companies are more often choosing to outsource rather than continue paying for premium office space, equipment, employee health care, vacation time, and all the other expenses of running a company. I&#8217;ve taken this opportunity to really focus on lining up great projects and have been involved with some high-end, large-scale websites that I look forward to announcing on this site in the near future.</p>
<p>This year also marks the retirement of Shifting Creations, the previous incarnation of my online portfolio. Shifting Creations was the first site I ever developed and underwent several redesigns during its four year lifetime. One of the difficulties I eventually ran into was separating business from personal and the site was often conflicted between the two. The obvious solution was to create two sites: one strictly for business while the other remains dedicated to my writings and other biographical information. So far, the change has been well received.</p>
<p>A few notes about the process for creating this new portfolio site: I decided on WordPress as the CMS and chose to have the blog be the main focus. The <a title="View the resume of Adrian Pelletier" href="http://adrianpelletier.com/resume/" target="_self">Résumé</a> page is a new addition, something Shifting Creations always lacked. This was also one of the few sites where I started building the page structures in HTML/CSS prior to finishing the designs in Photoshop because I knew exactly how I wanted the grid and certain elements to be laid out. It was an interesting experiment but I think the final design touches ultimately took longer to finish by developing this way. The actual coding was handled in <a title="Visit the Coda website to download your own copy" href="http://www.panic.com/coda/" target="_blank">Coda</a>, my new favorite text editor (more info regarding this app and why I chose a Mac coming soon). <a title="Go buy Mint!" href="http://haveamint.com" target="_blank">Mint</a> takes care of the stats and, even with Google&#8217;s decent free alternative, I still believe this is the way to go.</p>
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		<title>Freelance Advice</title>
		<link>http://www.adrianpelletier.com/2007/02/14/freelance-advice/</link>
		<comments>http://www.adrianpelletier.com/2007/02/14/freelance-advice/#comments</comments>
		<pubDate>Wed, 14 Feb 2007 21:57:36 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[College and Internships]]></category>
		<category><![CDATA[Jobs and Freelance]]></category>

		<guid isPermaLink="false">http://s37188.gridserver.com/blog/?p=142</guid>
		<description><![CDATA[January started off with 60 degree weather. Today&#8217;s temperature is in the negatives and there is a horizontal interstate of snow outside my window, cruising at thirty mph and piling up between one and two feet. You need ski goggles just to walk to the dining hall. Classes are closed for the day so I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">J</span>anuary started off with 60 degree weather. Today&#8217;s temperature is in the negatives and there is a horizontal interstate of snow outside my window, cruising at thirty mph and piling up between one and two feet. You need ski goggles just to walk to the dining hall.</p>
<p>Classes are closed for the day so I&#8217;m working on homework inside rather than freezing my butt outside. I&#8217;ve been catching up on news feeds during food breaks and <a href="http://www.cameronmoll.com/">Cameron</a> delivers yet <a href="http://cameronmoll.com/archives/2007/02/freelancing_final_lessons/">another great article</a>, concluding his full-time freelance lessons. Motivated by his findings, I decided to make a list of all the important lessons I&#8217;ve learned from the last couple years of freelancing.</p>
<p><strong>Network</strong>. Tell people your ambitions, let them know you&#8217;re diving into freelance and would appreciate if they kept you in mind for future work. Tell your mom, your professors, friends, everyone. I&#8217;ve found the majority of my jobs comes from referrals. Past internships, clients, and web friends sometimes have too much work to handle or don&#8217;t possess the needed skills for a certain project and will offer you the opportunity. As many designers will attest, the work flow for web design is often up and down and rarely consistent. Be sure to return the favor to designers you have an established relationship with and forward any excess work when you get the chance.</p>
<p><strong>Set up a blog</strong>. As I&#8217;ve stated in the past, one of the many benefits to a blog is the ability to display your knowledge in an informal, comfortable fashion. A resume, for example, is a generic, impersonal summary that contains limited information. A blog is often a regularly updated peek inside the methods of a business that may include the process for completed projects, current work focus, future goals, or other details that may describe their quality of work and subject command better than any resume or online portfolio.</p>
<p>A well put excerpt from one of <a href="http://www.snook.ca/archives/personal/frenetic_freelance/"> Jonathon Snook&#8217;s freelance articles</a>:</p>
<blockquote><p>The blog has been my sales and marketing. I haven&#8217;t had to make sales calls or answer RFP&#8217;s or do pitches. People have either just come across the site or I&#8217;ve gotten work through referrals. If anybody asks if running a personal site like this can be worthwhile, let me be the first in line to say yes. I&#8217;m sure many of the freelancers out there would agree.</p></blockquote>
<p><strong>Learn the business!</strong> Understanding how to handle a client and their project is equally as important as finding the work. Learn how to effectively communicate with clients, deal with RFPs, assess the project scope, deliver an accurate estimate, find your appropriate work rate, contracts, invoicing, project management, etc.</p>
<p><strong>Become a feed glutton</strong>. Working on your own is often most difficult simply because there is little, if any, human interaction throughout a work day. Without a company full of colleagues to bounce ideas and keep up-to-date on the latest news, it’s important stay in tune with the online web community. Find a good RSS aggregator and subscribe to all the top blogs and news sites related to your field.</p>
<p><strong>Don&#8217;t just research. Contribute!</strong> On top of reading design blogs and books, contribute to the community by joining discussions, attending web conferences and gatherings, and sharing knowledge through your blog. This will also aid in networking and making connections that could expand your business. Active collaborating and sharing of ideas is largely reason why CSS has become what it is today.</p>
<p><strong>Anticipate design slumps</strong>. When I used to play baseball, hitting or pitching slumps were common challenges during a season. The trick is finding a remedy that works for you. In my case, the problem was always over thinking and the cure was returning to the basics. The same applies to my design. When I’m stumped, I return to basic design principles such as the grid and typography. I ask myself simple questions like, &#8220;Who is this design targeting?&#8221; and, &#8220;What is the main goal of the site?&#8221; Other times I&#8217;m just burnt out from sitting inside for too long and need a good hike or drive. The best thing to do is think of something you enjoy that you absolutely cannot do wrong. As <a href="http://www.fillet-of-soule.com/blog/?p=36">Travis</a> put it:</p>
<blockquote><p>&#8230;burnout is not a simple case of being exhausted. Rather, the ratio of gratification to perceived work input is what mostly accounts for the sensation of burnout.</p></blockquote>
<p><strong>Avoid the trap of CSS design galleries</strong>. How many are there now? That&#8217;s right: way too many! First off, if you&#8217;re a fan of CSS galleries, you can usually determine the good from the bad by the number of sites displayed. Some take pride in only displaying the crème de la crème while others push batches of daily additions whether they&#8217;re truly good designs or not. While the occasional gallery skim may help spark the imagination, be careful not to mimic trends or add meaningless elements to your designs because they looked cool on some other website.</p>
<p><strong>Find what interests you</strong>. A good test is to ask yourself: if you were given enough money to live the rest of your life without financial concerns, what work would you still be doing? In 2005 I interned for <a href="http://hatchling.com/">Hatchling Studios</a>, primarily a 3D animation studio with some very talented Flash and 3D creators. Learning the rates an ActionScript guru could command, I <em>knew</em> I had to be a Flash developer. After months of research and wearing the confused puppy dog face (head cocked sideways, ears half raised), I found myself lost in programming and missing front-end development. My RSS feeds were divided with exciting CSS bug fixes and daunting Flash tutorials. My web enthusiasm, production, and knowledge were stifled by a forced interest in Flash. Not long after starting my fall 2005 semester, I received my first real freelance project which involved some CSS work. An old flame was rekindled and I’ve been happily practicing design and web standards ever since.</p>
<p><strong>Don&#8217;t promise the world</strong>. A common mistake of beginning freelancers is claiming to do it all. Chances are, you’re not an expert at everything, particularly at the start of your career. It is wise to offer only the services you are confident in, ensuring a) you’ll be able to handle the tasks, b) the client will be happy, and c) your reputation will benefit from a job well done. Seasoned designers with years of experience can probably get away with on-the-job learning, especially since the web changes so rapidly, but at the beginning stick with what you know already. If a project mainly requires your area of expertise but contains small technological elements you don&#8217;t know, consider outsourcing part of the work.</p>
<p><strong>A friendly goodbye</strong>. Eventually, as your business grows, you’ll be moving on to bigger and better jobs. But what do you do with your smaller clients? Offer to find them a quality replacement designer to continue the work. This way you’re not abandoning clients and potentially harming your reputation, not to mention helping fellow web designers. In the end, the client doesn’t care who does the job, just as long as it gets done.</p>
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		<title>Full-time Freelance, Internships, and College Councelling</title>
		<link>http://www.adrianpelletier.com/2006/11/02/full-time-freelance-internships-and-college-councelling/</link>
		<comments>http://www.adrianpelletier.com/2006/11/02/full-time-freelance-internships-and-college-councelling/#comments</comments>
		<pubDate>Thu, 02 Nov 2006 04:02:57 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[College and Internships]]></category>
		<category><![CDATA[Jobs and Freelance]]></category>

		<guid isPermaLink="false">http://s37188.gridserver.com/blog/?p=125</guid>
		<description><![CDATA[I’ve actively been thinking about working freelance full-time, whether immediately after graduation or following a few years in the corporate world. Not knowing the decision I’ll make seven months from now, I felt it good to document some thoughts prior to taking the plunge in either direction. Backtracking to earlier this summer, I had the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-504" title="design_for_food" src="http://adrianpelletier.com/wp-content/uploads/2006/11/design_for_food.jpg" alt="design_for_food" width="438" height="269" /></p>
<p><span class="drop_cap">I</span>’ve actively been thinking about working freelance full-time, whether immediately after graduation or following a few years in the corporate world. Not knowing the decision I’ll make seven months from now, I felt it good to document some thoughts prior to taking the plunge in either direction.</p>
<p>Backtracking to earlier this summer, I had the fortunate opportunity of interning for <a href="http://www.xeniumgroup.com/yacavone.html">Michael Yacavone</a> of <a href="http://www.xeniumgroup.com/">XeniumGroup</a>. The work level was advanced and built off the assumption that my two previous internships and innumerable Googling nights had taught me something. Over the course of three months, I learned from a business perspective the pros and cons of being self-employed. I worked mainly from my dorm room on campus with minimal commute to Mike’s office in Hanover, NH. With a XeniumGroup-loaned <a href="http://flickr.com/photos/shiftingcreations/157492839/">MacBook</a>, recently updated Windows machine, and fast internet, it was pretty cool to wake up and have all my resources in the same room.</p>
<p>By the end of (an always-too-short) summer, I had led the completion of 6+ websites, including research, design, and implementation of: information architecture, XHTML/CSS, accessibility, usability, search engine optimization. Each site was tested on over 54 browser/platform configurations and hand-coded with clean, <a href="http://www.w3.org/">W3C</a> compliant markup. The grand hurrah to my internship was a trip to <a href="http://flickr.com/photos/shiftingcreations/tags/railsconf/">Rails Conf 2006</a> in Chicago, IL, all expenses paid. Thereafter, I practiced and played on small RoR applications.</p>
<p><strong><em>The power of “No.”</em></strong></p>
<p>To mollify the bills an unpaid internship can’t satisfy, I continued freelance work after hours and rarely declined project offers (1st mistake!). Work melded day into night and slowly invaded weekends until it wasn’t uncommon to be on the computer for weeks at a time (2nd mistake!). Approaching 350+ internship hours on top of managing my own clients, burnout abruptly set in.</p>
<p>Project management is essential, as is balancing work with life. It seems like a no-brainer, but the pure beauty of a well organized schedule is not apparent until you have more work than could possibly get done. Equally crucial is a thorough evaluation of each project opportunity rather than blindly accepting every work offer.</p>
<p><strong><em>Advice for the upcoming student</em></strong></p>
<p>Back at college, the school required all students who completed summer internships to present a summary of their work and what they had learned. Between preparing my PowerPoint and talking to some Graphic Design friends, I’ve assembled some tips (in no particular order):</p>
<p><strong>Competition:</strong> Never think your work is good enough, no matter how talented you are. A good goal is to always try and have the &#8220;best&#8221; project in the class. This might sound cocky, but as long as you&#8217;re not rubbing it anyone&#8217;s face, it&#8217;s a helpful source of motivation. I grew tired of seeing mediocre students get praise so it made me work even harder to be recognized. Also, remember that even if you climb to the top of your class, there are students studying in schools across the globe. Never be satisfied; there’s always room for improvement.</p>
<p><strong>Ask Questions:</strong> Surround yourself with intelligent individuals and share knowledge. Never be afraid to ask questions. Take advantage of speaking with professors and students since, after all, you’re paying to be at school. Make the most of your time. The people you know and positive connections you make in your school years will be invaluable when entering the job market.</p>
<p><strong>Don&#8217;t follow the crowd:</strong> Grades are number one, but don&#8217;t forget to investigate subjects of interest outside of class as well. Your classmates are all learning the same exact material as you, so break away from the herd and discover your own talents. I can&#8217;t stress how beneficial this is. Not only will you be enhanced with new learning, but self-teaching is an important skill to have. The number one problem college grads and interns have is keeping busy. When they&#8217;ve finished one project, they are unsure of what to do next and sit idle. Employers and supervisors don&#8217;t want to baby-sit so learning to be self-sufficient is vital and surprisingly hard for a lot of people. Probably because they&#8217;re used to having assignments handed to them rather than analyzing what needs to be done.</p>
<p>I earned my <a href="http://www.hatchling.com/">Hatchling</a> internship partly because I had some 3-D renders on my portfolio site that I did with <a href="http://www.maxon.net">Cinema 4D</a>, a program I was playing with for the sheer fun of it. When you discover your own areas of interest, two things will happen: one, you&#8217;ll learn a lot about the subject because it is one you enjoy, otherwise you wouldn&#8217;t have picked it, and two, chances are it&#8217;ll be something you&#8217;re already good at. Most people like doing the things that come natural to them, not what is difficult. Identify both your strong and weak points, improve the areas you struggle in, and use your natural talent as a springboard.</p>
<p>When I came to school freshman year, I looked at college like a job. Have fun, date, do whatever, but don&#8217;t forget that what you come out with after four (or more) years is what you&#8217;ll be offering your first employer. Today is all about specializing and having brains over brawn. The more you teach yourself, the more you cram in your head, the closer you&#8217;ll get to a $100k job instead of $30k. Life isn&#8217;t all about money, but unfortunately, it’s a major factor in how well we live. Family is everything for me and the ultimate achievement, in my view, will be one day having my own (touching, I know). But the truth is, my wife and kids aren&#8217;t going to live in a cardboard box, so money does play an important role.</p>
<p><strong>Online portfolio:</strong> Your own little corner on the web, a place you can direct potential employers to look over work examples, resume, or other significant information. Without online presence, your work appears less credible, as if to say, “My portfolio wasn’t good enough to have its own website.” For those short on time (and/or patience) for web design, I would highly recommend taking a look at <a href="http://www.carbonmade.com/">Carbonmade</a>.</p>
<p>Back to my opening query, is it better to dive into creating your own business, or join the corporate scene and then branch off? If you&#8217;re in the same predicament, <a href="http://www.andybudd.com/archives/2006/10/7_habits_of_a_highly_successful_freelance_web_designer/">Andy Budd</a>, <a href="http://www.snook.ca/archives/personal/frenetic_freelance/">Jonathon Snook</a>, and <a href="http://www.cameronmoll.com/archives/000904.html">Cameron Moll</a> have some insightful reads. How this last year at school unfolds will most likely be the deciding factor for me.</p>
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		<title>Pragmatic Web Design</title>
		<link>http://www.adrianpelletier.com/2006/08/03/pragmatic-web-design/</link>
		<comments>http://www.adrianpelletier.com/2006/08/03/pragmatic-web-design/#comments</comments>
		<pubDate>Thu, 03 Aug 2006 17:27:33 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Jobs and Freelance]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://s37188.gridserver.com/blog/?p=118</guid>
		<description><![CDATA[Web design is one of the few careers I know of where the client dictates so much of a project&#8217;s end result. On the one hand, it&#8217;s great to allow copious client input and really tailor the process to fit their preferences. At the same time, hiring a web firm should not require the client [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">W</span>eb design is one of the few careers I know of where the client dictates so much of a project&#8217;s end result. On the one hand, it&#8217;s great to allow copious client input and really tailor the process to fit their preferences. At the same time, hiring a web firm should not require the client to be or become an internet guru.</p>
<p>I think one issue is the lack of profession separation. In most cases, it is safe to assume these two things about the client:</p>
<ol>
<li> Their profession is not in web work, otherwise they would have made their own site.</li>
<li> They are succeeding in their non-web career. If not, then they probably wouldn&#8217;t have been shopping for a website in the first place. Most people in an active profession have their own job related tasks to think about and do not have time to educate themselves about web design.</li>
</ol>
<p>One practical solution would be for potential clients to fill out a simple questionnaire, or something similar, describing their company and product. From there, a trust is given to the chosen web firm to accurately determine, analyze, and meet the client&#8217;s specific needs.</p>
<p>There is a stretch of road on the way to my internship that has undergone construction all summer long. Essentially, the road is being maintained for the public automobile operator, the same person who has no say in how the job is ran. It would make little sense for a local citizen to roll down their window and lend advice because that is not their job or area of expertise. We, the daily drivers, trust that the road crews know what they&#8217;re doing and simply use the product, no questions asked.</p>
<p>I don&#8217;t see why web design should be very different. Let the designers and developers use their years of training to do what they&#8217;re good at. After a client supplies the proper information such as company description, style, budget, etc., a good web firm should be able to create a sensible website solution. Imagine a world without pointless flash intros or pixelated photos that the client just knew they had to have.</p>
<p>Bottomline: a lot of clients don&#8217;t want to be web experts just to get a site. Explain the company details, pay the fee, get a site designed for your needs. Simple.</p>
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		<title>Business Ethics and Design Motive</title>
		<link>http://www.adrianpelletier.com/2006/07/31/with-great-power-comes-great-responsibility/</link>
		<comments>http://www.adrianpelletier.com/2006/07/31/with-great-power-comes-great-responsibility/#comments</comments>
		<pubDate>Mon, 31 Jul 2006 21:32:46 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Jobs and Freelance]]></category>

		<guid isPermaLink="false">http://s37188.gridserver.com/blog/?p=117</guid>
		<description><![CDATA[A good friend asked me the other day, &#8220;When designing, where is the line between informing the people and taking advantage of your audience.&#8221; The way I see it, humans are centered around communcation. A deer in the woods makes all of its decisions based on instinct, from the moment it is born. Farmers see [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">A</span> good friend asked me the other day, &#8220;When designing, where is the line between informing the people and taking advantage of your audience.&#8221;</p>
<p>The way I see it, humans are centered around communcation. A deer in the woods makes all of its decisions based on instinct, from the moment it is born. Farmers see this all the time. A baby calf doesn&#8217;t need the milk bottled, warmed, and stuck between it&#8217;s lips; nature takes care of that from day one. If you think about most animals, this is how they live their lives, from innate knowledge and instinct. People have the added ability to reason, to process information, imagine, dream, and conjure up a slew of powerful ideas called &#8220;emotions.&#8221; Are we smarter than a deer for that? I don&#8217;t think so, but it does make things more complicated. With the power of <strong><em>choice</em></strong>, a person can actually say yes or no to their inner feelings. My gut might tell me a beefy Hummer would be more safe while my head might say I can&#8217;t afford the gas and am going to buy a plastic hybrid that fits in my back pocket.</p>
<p>I think where design comes in is that humans aren&#8217;t centered around survival of the fittest; it&#8217;s more like survival of the smartest. Nature eliminates the weak deer when they can&#8217;t outrun a coyote or aren&#8217;t tough enough to last a harsh winter. When it&#8217;s mating season, bucks duel other bucks to win the females, ensuring strong bloodlines since only the larger, healthier deer can impregnate. It&#8217;s a different story when it comes to humans. The wealthiest person might be the most feeble and live the longest because he or she has the funds for the best food, housing, medical support, etc.</p>
<p>We strive to use media to better ourselves. Think about the average American&#8217;s dose of news. People watch current events to be well informed and better decide how they want to live their lives and prepare for the future. Rarely do people wake up and turn on the t.v. in search of tragedy just for the heck of it, but they do keep up-to-date and seek information that may help their daily routine. If you&#8217;re watching a tsunami engulf Florida, you&#8217;re probably not going to order plane tickets to Disney World the next day.</p>
<p>Tying these two together, designers can use media (simply communication) to better their own &#8220;survival of the smartest&#8221; status. Although I might not enjoy every college assignment, I&#8217;ll probably try my best so that I can earn the grade and better myself. This isn&#8217;t necessarily feeding false work to the professors, but I wouldn&#8217;t say it is me being entirely honest either. There are times when I could have cared less about one of my class projects, but I did it anyway because of my future goals. That grade will hopefully lead to my graduation, to a job that requires college diploma, to a salary that will support a family&#8230;</p>
<p>So is &#8220;selling design&#8221; wrong? As with most things in life, it depends on the situation. There was a man who got in trouble for hauling a trailer of generators down to Katrina victims and selling them at a premium. Was he wrong? I don&#8217;t think so. He did not <em>force</em> anyone to buy his product and without his efforts, their wouldn&#8217;t have been any generators at all for the people who did buy them. I think the key is to find your own set of values and stick by them. If you&#8217;re creating a website to promote cancer research and an appreciative onlooker donates $5k, then congratulations. If you&#8217;re advertising a false miracle cure and taking money for it, you&#8217;re probably a bad person and deserve to be treated as such.</p>
<p><strong>Two tests, the first I came up with in recent weeks and the second we&#8217;ve all been asked before:</strong></p>
<ol>
<li> <em>If you had to choose losing your sight or hearing, which would it be?</em><br />
If you opt to lose hearing, you&#8217;re most likely an independent thinker who is less concerned for interaction with the rest of the world than you are for maintaining your own view. If you give up sight, you can still maintain a social connection, despite your loss of vision. While it is true deaf people have effective means of communicating, the person who chose to give up hearing would need many months or even years of learning these methods (sign language) before they could fluently communicate again.</li>
<li> <em>If you made a million dollars tomorrow, what you do with the money?</em><br />
The answer is directly related to the above design concerns regarding ethical practice. The majority of people who would buy expensive toys, more houses than needed, and material goods for the themselves, are often the same people who would cut throats in business. If you&#8217;re spending spree includes gifts for loved ones and friends, you probably have decent values and would not use design other than to communicate a benign message.</li>
</ol>
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		<title>Input Equals Output</title>
		<link>http://www.adrianpelletier.com/2006/07/21/input-equals-output/</link>
		<comments>http://www.adrianpelletier.com/2006/07/21/input-equals-output/#comments</comments>
		<pubDate>Sat, 22 Jul 2006 03:10:02 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Jobs and Freelance]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://s37188.gridserver.com/blog/?p=116</guid>
		<description><![CDATA[The importance of balancing work and life is one of those lessons that can’t be learned soon enough. This past semester of college, freelance work really took off and I was fortunate to gain some great clients. I sincerely appreciate the opportunities I&#8217;ve been given and am proud of the ones I&#8217;ve made. However, there [...]]]></description>
			<content:encoded><![CDATA[<p><span class="drop_cap">T</span>he importance of balancing work and life is one of those lessons that can’t be learned soon enough. This past semester of college, freelance work really took off and I was fortunate to gain some great clients. I sincerely appreciate the opportunities I&#8217;ve been given and am proud of the ones I&#8217;ve made.  However, there are only so many hours in a day. It is essential to understand your own work/life ratio and be faithful to those requirements.</p>
<p>With the continuing momentum of <a href="http://www.shiftingcreations.com">Shifting Creations</a> workflow and doing my best during this summer’s internship, I recently found myself working on the computer 7 days a week. The result was depressing; it seemed like the more work I took on, the less happy I became. BURNOUT! And not the good kind that comes from two squeeling tires. I’m not a 9-5 guy who shuts off after 8 hours of work so if I wasn’t pointing and clicking, I was thinking about design in my sleep (or lack thereof).</p>
<p>On the weekends that I did take a break, I found great bursts of energy and creativity the following Monday. It was obvious: I needed to find the right balance. For awhile, I thought a good solution might be working full days and limiting evening computer use to personal projects or perusing the internet. Not entirely satisfied with the results, I decided to also not go on the computer at all on weekends. During the week I work my butt off to erase any guilt for some well deserved rest. At the moment, this seems to be working well, but everyone has different tolerances and hobbies. For me a rejuvenating weekend means hiking, playing with <a href="http://www.shiftingcreations.com/blog/posted-images/bleep.jpg">The Bleep</a> (part Blazer, part Jeep), or visiting family and friends.</p>
<p><strong>Further solutions:</strong></p>
<ol>
<li> Make a list of life goals. Use the big fat Sharpie for this one, something permanent and bold that won’t allow you to forget what you’re striving for. This seems obvious at first but I’ll be honest, I’ve never actually written down all the things I would like to accomplish before. Having an objective and seeing purpose in what you do is one of the greatest motivators.</li>
<li> Create or use a calendar system (iCal on the <a href="http://www.flickr.com/photos/shiftingcreations/157492839/">MacBook</a> works nicely) and allot an appropriate amount of time for each task that week (important things like writing a proposal, not “buy milk, open cereal, stuff face…”). This will help manage projects and ensure each job is getting the time it deserves. With no set timeframe, it’s easy to dilly-dally on one project and detract valuable time from another. Efficiency determines productivity.</li>
</ol>
<blockquote><p>&#8220;Get busy living, or get busy dying.&#8221; &#8211; <a href="http://www.imdb.com/title/tt0111161/">Andy Dufresne</a></p></blockquote>
<p><strong>7/25/06 edit:</strong> Rereading this post, I hope it does not hang a dark shadow over &#8220;work&#8221; as that was not the intent. No one is making me do freelance work, nor try hard at my internship; these are personal choices. Despite being tough at times, there are few things I enjoy more than a well completed job. It&#8217;s satisfying getting work done and I love being busy. As I&#8217;m finding this summer, many problems are fueled by <strong>how we handle the situation</strong> and not the actual source, whether it be relationship woes, work deadlines, or any other stressors.</p>
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		<title>Work Advice of the Day</title>
		<link>http://www.adrianpelletier.com/2006/07/14/work-advice-of-the-day/</link>
		<comments>http://www.adrianpelletier.com/2006/07/14/work-advice-of-the-day/#comments</comments>
		<pubDate>Fri, 14 Jul 2006 18:47:19 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Jobs and Freelance]]></category>

		<guid isPermaLink="false">http://s37188.gridserver.com/blog/?p=114</guid>
		<description><![CDATA[Do what you&#8217;re good at. It&#8217;s great if you can be dedicated and devote the time to learn something that comes difficult to you, but the rest of the world will be speeding by during your struggle. There will forever be someone who can pick up in a day what took you weeks to master. [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span class="drop_cap">D</span>o what you&#8217;re good at.</strong> It&#8217;s great if you can be dedicated and devote the time to learn something that comes difficult to you, but the rest of the world will be speeding by during your struggle. There will forever be someone who can pick up in a day what took you weeks to master. This adds to the concern of job stability if you are unable to stay on top of evolving technology as quickly as competing candidates. The one exception to this rule would be if you absolutely love what you are learning and are willing to put in (lots of) extra time and work longer to make up the difference. The key: find what comes natural to you and use it as a springboard to propel your profession.</p>
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